In honor of National Guacamole Day, we're going from "add-on fee" to “add on free”.
Anyone who’s held their breath during a penalty shootout knows that there’s nothing quite as thrilling as soccer. With bold moves and spirited support, players and fans alike hope to make every shot count. We feel the same at Camarena Tequila. That’s why we’re joining the team as the Official Tequila of LaLiga North America and the International Champions Cup (ICC).
Throughout the 2020-2021 LaLiga season, we’ll help fans support their favorite teams with signage at key matches, game day cocktail recipes and shots of the week recaps. We’ll also bring fans the inside scoop on how LaLiga legends became game changers in an exclusive #OwnTheMoment series.
For more details on how to celebrate the International Champions Cup with us, check back next summer.
About LaLiga North America
LaLiga North America is a joint venture between LaLiga and Relevent Sports Group, which serves as the exclusive representation of LaLiga in the U.S. and Canada for all business and development activities. The operation supports the league’s growth in the region through consumer-related activities including content development, events and activations, marketing agreements, youth academies, development of youth soccer coaches, exhibition matches and plans to have an official LaLiga Santander match played in the U.S.
About International Champions Cup
The International Champions Cup is the world’s premier annual summer soccer tournament featuring the top international clubs playing across North America, Europe and Asia. The tournament brings world-class soccer to the masses by organizing marquee matches that attract record-breaking crowds – including the largest recorded attendance for a soccer match in the United States.